Why do I need an email list?
If you want to sell anything online, now or in the future, you need customers. Your email list is your list of prospects. The problem is most people will not give you their email address without getting something they want for free.
3 Steps to Email List Building
There are 3 basic steps, and a whole lot of prep. The steps are:
- Create a valuable free offer (a.k.a. lead magnet, free-b, fremium)
- Add an opt-in form on your website, and
- Give your prospects a way to download your free offer immediately after they join your list
You can create your free offer in MS Word, Canva, Photoshop, Excell. You could even make a video, or an audio recording. Just make sure anyone can download your free offer after it’s finished.
“But how do I people get on my email list?”
I get asked this question a lot.
Some tasks are done on your website, while others are done through your email host (such as AWeber, MailChimp, ConstantContact, etc).
That’s why I created two graphics, so you could see the path your customer takes to get your free offer, and the one you take, to get them there.
Your customers’ journey to join your list and download your free offer
Your journey to get people onto your list and deliver your free offer
Would you like this infographic?
Give me your name and email address and I’ll send it right away.
10-Minute Monday Email List Building Training
This 5 minute video outlines the steps I took to build my email list with a free offer.
Thank you for stopping by
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