Copywriting Side Hustle
Carol’s daughter helped her create her first business website. Carol purchased her domain name from GoDaddy and decided to use GoDaddy’s proprietary drag and drop website builder.
Even though Carol found a pre-built website template she liked, Carol and her daughter struggled to get the look Carol wanted.
Website Building Challenges
Drag and drop website builders are super easy to use for people like me who have designed lots of websites, used hundreds of templates, know what images will work best, at the right size, and can write copy to fit the space provided.
Click here to download the same checklist I use to build business websites.
Instead of spending a few hours building her new website, it took Carol and her daughter many days to complete the home page.
A year passed and Carol needed to make a few text and image changes.
She forgot how to do it. Her daughter forgot too, plus Carol’s daughter was so busy with other things, she no longer had time to work on her mother’s website.
Forgetting how to make text and images changes is very common if you don’t build websites full time. I still remember the day I forgot how to log into my new WordPress website.
The Drag and Drop Website Template Was Not the Only Problem
Carol wanted to launch her copywriting services using the Product Launch Formula.
Carol’s coach highly recommended creating a landing page with an opt-in form to build her email list. Carol needed a minimum of 300-500 subscribers to justify spending the time and energy on a product launch.
Carol had an opt-in form on her website, but that was not enough
The online world of sales and marketing is always changing. Landing pages with a built in opt-in form are a better way to list build for 3 big reasons:
- Easier to communicate value: Take as much space as you need to tell your website visitors how your free offer will make their lives better.
- Fewer distractions: Landing pages are a single focused web page that ask visitors to take one action. There is no navigation menu or other “shiny object” to pull their attention away.
- One Call-To-Action: Sign up. Download. Done
Why Carol Chose WordPress
- WordPress integrates with LeadPages.
- WordPress integrates with Carol’s preferred 3rd party email host so she can store and tag her list of contacts for product launches.
- Carol’s site can grow with her business.
- I made lots of training videos so if Carol forgets how to do something, she can refer to her short video trainings!
Website Before
Transcript
Carol and her daughter created Carol’s first website using GoDaddy’s website builder. The same one that you see advertised about how easy it is to create a drag and drop website quickly. You choose a prebuilt, template and drag and drop your images and text.
The problem was Carol wants to launch her copywriting services using the product launch formula method and WordPress is a much better platform for launching products and services because Carol can use landing page software to build her list. And before I replaced her GoDaddy website with her new WordPress website, I wanted to show you what Carol was struggling.
It did take Carol and her daughter hours and hours to complete the home page. And she’s happy with the overall look, but she forgot what she had done to add the text and images. And her daughter’s busy doing other things in her life right now, and she can’t help her mother any longer.
The first thing that held Carol back is that she has an opt-in form here. Instead she wants to add a link to an attractive landing page that was created in LeadPages, but she doesn’t know how to make LeadPages work with GoDaddy.
I asked Google if GoDaddy’s website builder works with LeadPages and I couldn’t easily find the answer because GoDaddy kept leading me to their landing software and lead pages kept saying, we can also design your website.
WordPress and LeadPages work so well together that there really isn’t any need to be fighting with a platform that you don’t really want to use.
A problem Carol had wason her about us page. Her text is centered. It is very hard to read centered text. Centered text is great for a formal invitation, but definitely not for a website that you want people to read.
The other thing is her privacy policy. Privacy policies do tend to be long as is hers.
At’s also in a column on the left, which looks a little strange.
In general, Carol found it too difficult to work on her site.
Plus I can teach her how to use your website after it’s built. And I can show her how to add text and images without spending hours and hours going through online training, trying to get the answers that she needs.
