It might be first thing in the morning, but I’m having a mini of a “dark night of the soul” regarding the direction of my business.
My plan was to awake refreshed and ready to ‘kick butt’ and move a few things off my desk before 9:00 a.m.
The universe had other plans
I did, indeed, start my day as intended, but things seemed to get off course immediately.
It was just a little typo in the client’s free offer. Or so it seemed. Unfortunately neither the client nor I caught it until a significant amount of work was put into her project. Turns out that the typo appeared in both the introductory sentence of her Irresistible Free Offer AND the Free Offer graphic I created. That one “little typo” meant an hour or more to reproduce all the materials again, plus put it on her website, and re-link to her 3rd party auto responder.
Upon correcting the error, I also re-read the sentence for clarity. It was only one sentence, but it was an important sentence because it introduced the Free Offer. My client’s Free Offer has tremendous valuable but the sentence introducing it was cold and corporate. Cold as in, “I don’t care if you don’t like vegetables. Eat them. They’re good for you!”
This client is kind, caring and compassionate. She’s also corporate, BUT, after 20 plus years of slinging it out, Julia wants to leave that world behind to FINALLY pursue her heart’s desire.
Once people get a taste of Julia’s true character, they will immediately fall in love with her. And boy, oh boy, are they in for a treat. What she will share, and the amount of knowledge she has acquired over the years will make their heads spin. They will feel blessed to have found such a valuable resource, and such a delightful person to help them on their journey.
So, no…my inner compass was not going to let her knee cap herself with a luke warm introductory sentence, because I know the true value of a Free offer. In the hands of her perfect custom, it will open the door to living the life Julia truly desires.
So, where’s my mini ‘dark night of the soul’?
I’m a graphic designer who wants my clients to shine. Shouldn’t I just keep my head down and focus only on how their “stuff” looks? Shouldn’t I ‘stay in my own lane?’
If what they give me sounds dull and boring I can’t resist grabbing that darn polishing cloth. The downside is, polishing to perfection eats up my time and energy, but if I don’t do it, it eats away at me for not following where the spirit wants to lead. And that’s why I say in my own web copy that “…it’s really not about me and my designs, it’s about how my clients what to show up in the world.”
Ah, the joy of the journey. That’s where the value lies for me, and that’s why I do what I do.