Years ago I read that if you want to sell any product at the cash register, package it in yellow. Butterfingers and Peanut M&M’s! Could it be that two of my favorite sweets happen to be wrapped in yellow? Does Veuve Clicquot champagne taste better because of it’s marigold label?
Recently a client enthusiastically declared “I love yellow!”
Wow. She’s as passionate about color as me…except…my first reaction was, “Yellow has never ‘done it’ for me.” Really?
Her comment, and my taste buds compelled me to know more about how to best use this sunny hue as a designer.
Might as well go right to the source
What better way to learn how to ‘use’ yellow, than to study the masters?
Orchids lead the way
“Honey Orchid” inspired color palette