What font should you choose for your Irresistible Free Offer?
A design instructor once told me that Shakespeare does not “read” the same in a sans serif font like Arial. That’s because stories written by Shakespeare date back to the late 1500s and early 1600s, when letters were cast in metal, and type was set by hand. There’s just something about old English stories that look best in a historically accurate typeface like Garamond.
Here’s a bit of Shakespeare typeset in Arial and Garamond so you can see the difference:
It may date back to the early 1600s, but even today, Garamond is a great choice when setting large blocks of text for an e-book or informational brochure because it allows the eye to travel easily from one word to the next, but…
…Some people don’t like Garamond
As someone who started out as a calligrapher and drew many letterforms by hand, I think Garamond is a beautiful typeface, but not everyone agrees. One day, Donna, a 60+ year old administrative assistant told me how much she hated typefaces like Garamond, “…Arial is so much easier to read on the computer screen!”
Donna worked on the computer all day long, and read hundreds of documents in her job. Her opinion has continued to linger long past her retirement. Thanks to Donna, I always think twice before choosing a font for an Irresistible Free Offer design.
Need help deciding which font to use? Click here to read Part 2 of Designing Your Irresistible Free Offer.