Do you have a blog? Each time I ask my clients if they want a blog page on their WordPress website I can feel the energy change…immediately. The once enthusiastic and positive thoughts about having a website are suddenly transformed to moans and groans, questions about why they need a blog page, and all the excuses why they don’t need one. Does this sound familiar? I had the exact same response the first time my social media and marketing coach broke the unwelcomed news.
I blog, therefore I exist
The only reason I agreed to have a blog page was that I could repurpose my weekly e-zine articles. The e-zine was the first priority because it enabled me to keep in touch with prospects who have signed up to be on my list.
My first sales pitch as to why my clients may want a blog is for SEO (Search Engine Optimization) because search engine robots like those in Google, Bing and Yahoo!, voraciously search for new. I tell my clients, if they don’t have new, original content on their site each month, the robots get bored with push their site further down the search list until no one knows they exist.
“Hey, you’re about to pay all this money, and put in lots of time building your WordPress website. Do you really want to throw your investment the down the drain?”
The biggest blogging benefit of all
In the beginning of February, I agreed to take part in a BAD challenge. I had already missed the first day, but was able to repurpose my last e-zine: advantage number one. My biggest surprise, however, was that blogging has helped my business in ways I could never have imagined:
• Blogging daily helps clear out the cobwebs and get to the core of why I love my business.
• Helps me stay focused on building my business.
• It’s forcing me to stop making excuses and schedule time to get my website in shape. Um, I’ve scheduled the time. I haven’t actually put the time in…yet
• I get to write about things I’ve said that I’ll and write about, but have never made the time.
• Blogging stretches my mind.
• Blogging makes me think about the book in me — it now feels like it really could actually happen
• It’s cathartic —by clearing my mind of “stuff” that’s bothering me, I can make room for new and better thoughts.
• It’s helping me get over the overwhelm because I just keep chugging along at an more even pace.
• I’m getting to know a whole new group of like-minded people by reading their BAD musings.
• Other’s BAD Challenge blogs are really helpful.
• Receiving comments on my own blog posts from other BAD challengers is a gift. Thank you!
• Yo! I just repurposed another blog post.
Eating your broccoli first
I rise early when the house is quiet, feed the dogs, put my cereal on the stove, and write. Getting my dream filled thoughts organized, fed, dressed, and out-the-door makes the rest of the day flow like water.
If you haven’t tried blogging, you don’t know what you’re missing. Which could be a healthy dose of what your business — and your website — needs to get going.
If you’ve found this helpful, please feel free to share.