It’s Not About Me
It’s not about me — it’s about the change I can manifest in my customers’ lives.
Sales and marketing gets such a bad rap for being sleazy. That’s a shame because I’m not in the business of trying to pull a ‘fast-one,’ or sell an inferior product: and neither are my clients. In fact, the glue that binds me with my perfect customers is our sincere desire to make life better for others. And that’s what we need to articulate.
People hire us because we can solve a problem for them. Our credentials and skills are secondary.
Once we can articulate the transformational benefits of how our service or product will make people’s lives better, we can begin to build the business we were destined to build, and serve the people we were meant to serve.
Best Copy Writing Tips from Ray Edwards
- Because sales and marketing is “all about you,” I need to write in such a way that makes you feel I’m talking directly to you. So, if I’m telling a story about me, I need to relate to your pain or aspirations.
If I’m successful at telling my story, you will say, “Me too!” not, “So what?”
- Copy is never too long, just too boring.
Are You Operating Out of Fear or Faith?
Also from Ray Edwards
Every emotional response that we have is based on:
- fear, or
The more we’re operating out of faith, the more confidence we will have that things will work out in our favor because fear…
- under values our product
- makes us grumpy
Seems like there’s only one choice!