Website ABOUT Page

Dear Dr. B,

Although your website ABOUT page is about you, it’s really about your perfect customer who wants to be a hero. They’re just not there yet — which is why they’re searching for the “right person” to become their guide.

A successful ABOUT page helps your perfect customer determine if you might be the guide they’re searching for.

My approach to creating a successful website ABOUT page is to begin with a story to hook them. The hero’s journey is perfect for this.

Your ABOUT page should be set up as follows:

1. Your hero’s journey
   1. Begin with your story about doing hospital rounds and signing your patients out —>Mrs. Rodriguez —>…”wouldn’t it be great if you didn’t get tumors and diseases, and you got stronger and healthier over time?” She grabbed your hand and said, “If any one can do it, you can.”
2. Your background
   1. Your personal quest that took you around the world, and eventually to China where you found exactly what you were looking for
3. What you love
   1. Ex: Seeing people healed using this 5,000 year old technique
4. What you’re all about
   1. Ex: Helping others live, grow and heal in the energy
5. Your credentials
   1. Your credentials are important. A bulleted list will call attention to them because the list will stand out from your paragraph copy, plus make your credentials easy to read and comprehend
6. Your call to action
   1. Ask them to take the next step. Some examples:
      1. Sign up for ___________ (i.e.) Goals recording for $____
      2. Learn more link…
      3. to another page about energy work
      4. to the full interview with David Asprey
      5. Join ________________ (i.e.) something free, or minimal price such as Your email list, or Catapult calls

 

Dr. B, let me know if you would like me to write your ABOUT page.