A few of my blog posts are attracting lots of visitors to my website each week, but they are older posts. Come behind the scenes. You’ll see want is working now and discover what will make my top performing posts even better. Step-by-step video below.
Improving my top performing blog posts
You can’t improve what you can’t measure. Thankfully there’s Google Analytics so you can see your top performing pages.
If you don’t have Google Analytics on your website, sign up for an account and put the tracking code on your site. Need help? Click here to schedule a call.
How to find your top performing pages
- Go to analytics.google.com.
- Scroll down until you see, which pages get the most views.
Why top performing post is working
Six things are helping my blog post to stand out and attract Google juice.
1. Blog title from a real problem
My title was inspired from a problem my colleague had.
I also researched what words people were using when they had trouble getting their images to display the way they had intended.
2. Video on my blog
My video links to my YouTube channel and that’s great because YouTube is its own search engine, owned by Google.
3. Subheads with keywords
Search engine robots read headline code that WordPress automatically adds to your headlines.
4. Optimized Images
People love pictures, but search engine robots cannot read images.
The problem is, if you don’t describe your images, search engines will penalize you, meaning your website will not show up on the search results page.
Search engines want to make the web accessible for everyone, including people who are visually impaired.
To optimize an image, go to your WordPress Media Library and describe your image in the Alternative Text field.
5. Comments allowed
Comments can be a blessing and a curse.
A blessing because it tells search engines you have followers and authority, which boosts your page rank.
A curse because unless you install a premium plugin like Akismet Spam Protection your Comments can get attacked by SPAM bots. When that happens you will need to spend countless hours deleting SPAM comments. Not fun.
6. List building opt-in form
Email hosts like AWeber make is easy to create a form that you can put on your website to collect email addresses.
In this blog post, people will need to scroll to the very bottom of the page before they see my form. That’s OK, but in the video below you will see a better location for your opt-in form, and better way to get more opt-ins through your website.
Four More Ways to Improve Top Performing Blog Posts
It takes time to update and improve your top performing blog posts, but it’s worth it because…
…the more visitors to your website:
- the better your search ranking
- the greater the opportunity to grow your email list