“How’d I do that?” you’re probably wondering.
Well, I kept reading your posts about starting up a new business, went to your website and read some more. It wasn’t until I reached the end of your About page that pangs of guilt began to grip.
Very clever to include a description of your perfect client. The one who will actually succeed in business.
(Forget the link Dear Reader. The following was lassoed right from Ron’s site — just for you!)
“About You: Starter, Doer and Difference-Maker
My ideal client is someone who has a vision, who wants to start something or has started something and wants to make a significant difference in the world. That difference may be an extraordinary service, an extraordinary product, or an extraordinary experience.
My ideal clients have these qualities:
- Honest (honorable in principles, intentions, and actions; upright and fair).
- Intelligent (able and willing to learn, quick to comprehend).
- Empathetic (understanding).
- Positive (naturally optimistic, characterized by affirmation, addition, inclusion, or presence rather than negation, withholding, or absence).
- Resilient (keep coming back).
- Courageous (face their fears).
- Expansive/Inclusive (they bring significant benefit to both individuals and large groups of people in a genuine, enduring manner).
- Relational (they invest in and gain value from relationships with me and others).
- Naturally collaborative (they contribute to and focus on their solutions).
- Decisive (able to make decisions quickly and take action to achieve a result).
- Rapid responders (talk today, done tomorrow).”
Ron, I particularly loved your use of the word “Resilient” instead of “Stubborn” on the 5th bullet point, and was beginning to feel quite capable until hitting the dreaded, “Decisive (able to make decisions quickly and take action to achieve a result).”
Bingo! Second guessing myself, after the fact, has been weighing me down for years, and keeping me from moving forward toward my goal of building a successful and extraordinary graphic design studio.
My excuse has always been that design is a series of decisions upon decisions that affect subsequent decisions. Some days it’s sheer blissful clarity of thought and action, and other days it’s like reliving a dream where you can’t quite move. I’m perpetually vacillating in search of the mercurial Wow! factor, which does show up from time to time. And so I continue the trek—uphill—both ways.
Ron Tester, my hat is off to you for staying the course and doing what needs to be done without regret.
Oh, forgot to mention, I might not have internet access for the next few days. Honest!