Did know that the right type of bulleted list can help drive traffic to your website?
Bulleted lists are the perfect place to add juicy keywords — and SEO (Search Engine Optimization) is all about having the same words on your website that prospects use when they’re search for something on Google, Yahoo, Bing, or any search engine.
Unfortunately, most of us are throwing valuable SEO juice down the drain by not using keywords in our bulleted lists.
Get More SEO Juice With a Better Bulleted List
I love bulleted lists: they’re easy to create, easy to read, and easy for your reader to consume. They also break up heavy text areas, making your web page look better.
Here are the steps I take when making a bulleted list for a web page:
Step One: Pick Your Keywords
After I write my page copy, I read over the text and pick out words people are searching for. In this example, the page is about my web design services so my keywords are:
• Genesis framework
• responsive theme
• website design
• opt-in form
• custom web headers
• graphic design
Step Two: Make Your List
Next, I simply list the services that prospects would be interested in if they’re looking for someone to build their WordPress website. Here’s what my website design services page bulleted list looked like before adding my keywords:
• WordPress theme by StudioPress
• Install and configure WordPress
• 5 content pages: home, about, contact
• Theme customization
• Custom web header
• 2 hours of training on how to update your pages and add content
Step 3: Add Your Keywords
Referring to the list I made in Step 1, I added my keywords and more detail so that my list did not seem so sterile:
• 5 content pages: home, about, services, content, plus one (your choice)
• Site planning & wireframe to build a strong foundation and get started on the right foot
• Installation and configure WordPress, plus you get the superior Genesis framework and a StudioPress responsive theme
• Custom web header design with opt-in form & irresistible free taste graphic so you can build your list
• WordPress Theme Customization: fonts, color, background
• Install plugins for SEO, Google Analytics, and Social Media
• Widgets & Sidebar graphics to maximize engagement
• Prepare all images for web & tag all images for SEO
• Permalink edits for maximum SEO
• Design and install web buttons to keep your brand consistent
• 2 hours of 1-on-1 training on how to update your pages, add content, and SEO tips
• 1 hour post launch design review and tweak (must be redeemed within 2 month of site launch)
By weaving my keywords into my bulleted list, I not only increased my changes of getting found for my web design services, but searchers for website design are more likely to land on my products page, than my home page — which is exactly where I want them to be.
Don’t worry. You don’t need to have a keyword in every bullet point. Other highly visible areas for keywords are:
• Title tags
• Web page headlines
• Web page copy
One Final tip
Bold your SEO pearls because search engine robots “see” bold type as more important. We humans do too!