I’m thinking of the color… was a guessing game my blind aunt used to like to play with me and my sister. Aunt Mimmi lost her eyesight late in life from diabetes. Looking back, she was likely the reason I developed an eye for design and a love for color; in a room, out doors, at a botanic garden.
Color continues to fascinate me even today, after years of mixing colors and painting on canvas and paper. It’s also been fun to see what color my baby granddaughter gravitates toward. When she was a four months old we gave her a multi-color animal. She especially loved the bright blue part of her toy. It turns out that most people love the color blue. In fact, it’s safe to say that blue is the universally favored color because of its association with sky and water.
Blue is also used by many corporations because it is perceived to be reliable, trustworthy, dependable and committed: IBM is known as “Big Blue.” Blue also inspires confidence.
What Color Best Represents You?
Red? When Bright Spot Therapy Dogs was searching for a corporate color to represent their organization they quickly rejected red. Bright Spot Therapy Dogs wear vests and their handlers wear matching colored shirts. “Sometimes we visits psyche wards and are told never to wear red because it can get some patients too excited.”
It’s true. Red causes the heart to beat faster, and it stimulates the appetite. Red is associated with high energy. It’s provocative, dynamic and passionate — like Tango.
Pink is fun, youthful, feminine and energetic. Pink is sweetness.
Orange, like red, is a color of arousal. If you think of oranges, your mouth may start to water. Orange is glowing sunsets, play and toys. Orange also ‘feels’ loud.
Yellow is sunshine. If you want increase purchases at the point of sale (cash register), put the product in yellow packaging. Yellow and black together are the most visible, attention grabbing color combination of all.
Brown is associated with the earth, as is green.
Purple is identified with the spiritual realm, and royalty.
In mid December Pantone® announced the color of the 2015. Studying lifestyle color trends around the globe, the Pantone® color team of experts determined that the popularity of brown, and it’s association with plowed earth, hard work and sustenance, and the popular consumption of coffee and chocolate, lead to the equally warm and delicious new shade called Marsala.
Marsala is very versatile and is showing up in fashion, leather goods, hair coloring, home decoration, furniture, and automobiles.
It is perceived as:
I can’t wait to use it in a website design, in combination with pale sky blue. How about you?