Is taking out the trash more appealing than giving your website the attention it needs?
The Bad News First
It’s really exciting to start a new site. If you’re like most non-designers that “good feeling” can sour the minute you download your first theme and it doesn’t look anything like the picture. Before too long your desire to have one hot site turns into sheer drudgery because the learning curve is steep. Even the simplest task can take an hour to figure out.
Most people who have built their own WordPress websites admit it took them one year. It doesn’t matter if they’re professional designers, or small business owners. If they’re doing it themselves other things like business, relationships and life gets in the way.
A or B?
Did you decide to build your own WordPress website because:
[A] You wanted to be a website designer, or
[B] You want to control your own website after it’s built?
Do you mind spending the next year building your site by yourself? Want to speed up the process?
The biggest misconception people have is that you can build a site in a weekend. Correction. You can…if you want a one page site, your header banner is designed, your professional headshot is accessible, and you’ve written your copy. Even a one page site takes planning and it takes time to compile all the pieces before you sit down to actually build your site.
But site planning is only one part of the process. You also want to spend time and effort converting followers into buyers.
Websites that convert followers into buyers have the ability to capture email addresses of interested prospects. This is typically done with an irresistible free offer that prospects can download in exchange for their email address. Your free offer allows people to try before they buy. Capturing their email address enables you to keep in touch with them on a regular basis, which increases your chances of making a sale one day.
Want To Keep The Love Alive?
Hire a pro to help you plan, organize and build your WordPress site. Once your site is built you can take over the controls. You can add more text, pictures, blog posts, and even more pages to your navigation menu. Soon your site will be changing and growing along side your business…and wouldn’t you love that?