Have you gone more than 30 days without posting a blog?
If you’re like me, when my personal and professional life get too busy, my blog is ‘the first to go.’ Unfortunately that means we’re not helping our businesses grow.
But I should know better because…
…if I don’t add 2,000 new words to my site each month, search engine robots, like Bing and Google, will loose interest in me. If search engines loose interest, it will be harder for customers to find me. (2,000 new words is about four short blog posts a month.)
- adds new content which search engine robots love
- builds authority
- keeps me focused on my perfect customer
- is conversational so it naturally builds KLT (know, like, trust)
The blogging platform that is perfect for business
In 2003, when WordPress began as a free blogging platform, I was building sites from scratch in Dreamweaver. The Dreamweaver sites:
- didn’t have a blog,
- they took months to build, plus
- each time my clients wanted a “small” change, such as adding a new product, changing a price, or adding a new employee bio, it cost them more money.
Before long they were asking, “Can you teach my my office staff how to make changes?”
“Sure. If you want to buy Dreamweaver I’ll be happy to train them.”
Dreamweaver was expensive and the learning curve was steep. My clients wanted another solution.
Thanks to WordPress they could have the best of both worlds — a blog and a traditional website they could maintain themselves.
Free course to help jump start your business blog
If you haven’t jumped on the blogging bandwagon, or jumped off and want to give it another go, check out this free course from Blogging University called Websites: Build a Business Site.
You’ll need a WordPress.com account to sign up.
Even if you don’t take any courses from Blogging University, a WordPress.com account is still good to have because you’ll need it get a Gravatar, as well as use some useful WordPress plugins that will help your business website like Jetpack and Akismet.
See you around campus!