Are you a multi-passionate entrepreneur but don’t know which area of your business to promote? It can be a real problem, for both you and your customer because if you try to promote more than one product at the same time, your marketing and your message will confuse your customer — and a confused customer will not buy.
How To Promote Multi Passion
Today I’m at Marilee Tolen’s The Rise Event in Mount Laurel, New Jersey. The Rise Event attracts health care professionals who offer more than one service — which is quite typical of people who truly love to heal others. Instead of picking one “passion” to promote, Marilee suggests having a “lead product” and putting your other services and product offerings under that umbrella. Once you get people in the door by talking about your lead product, you can then tell them about your other offerings to increase sales.
Passionate About Healing?
These are a few the multi-passionate entrepreneurs I’ve met on day one of this three day workshop: Elsie Kerns, Stress Specialist, Donna Meyer, CPC, Patti Durkin, L.M.T., Linda Gareh-Applegate Instructor /Practitioner and creator of the fascinating and inspirational Sugar Says. Also Cherry Pfau, Advanced Holistic Nurse, Susan McHugh, Certified Life Coach & Cancer Educator, Janet Bowen, RN FNP.