SEO Part 2: Why Good Copy Writing Will Give You Better Search Results

The more I learn about SEO (search engine optimization), the more I understand that I’ve been thinking about it backward.

In world of search, people will learn about a product or service in this order:

1. Title tag
2. Description tag
3. Web page headline
4. Web page copy

Knowing this, it seemed logical to put most of my effort into picking out the ‘right’ keywords to improve my ranking.

What I’ve learned, however, is that I need to be putting most of my effort into my copywriting, before putting out my search pearls. Why? The ‘right,’ and often best keywords will jump out in copy that’s concise and written well.

Picking out the right keywords

Now, instead of spending too much time searching for, and racking my brain for attention grabbing key words, I’m putting more time and effort into writing, and following this order for SEO:

1. Web page copy
2. Web page headline
3. Description tag
4. Title tag

Attracting the right kind of attention on search engines

It’s true, attention-grabbing keywords are critical for getting prospects to click on a URL, but keywords should relate to the web page in order to achieve my big 3 marketing goals:

• know
• like
• trust

Why the right words matter

The logic is really quite simple: If you are who you say you are, and can say it well, you will be what your prospects are searching for = Win – Win.