Cost to Build a Small Business Website

What can you expect to pay for small business website?

It depends on what you need.

If you only need a blog, you could create a website for free by signing up with Medium, or WordPress.com (not WordPress.org: big difference).

Most independent professionals need more than a blog, however. They need a website that attracts more customers, and they need to move beyond their first website that may have been built by young family relative who did not have marketing experience.

If you’ve been in business for at least three years, ask yourself:

• Are you proud to give out your URL, or do you make excuses for your website begin old or not finished?
• Do you know how many people are visiting your site each day?
• Have any prospects said, “I found you online!”?

Need to update your website? Download my Better Business Website Checklist. It’s the same one I use to help my clients attract their perfect customers and grow their business. Click here to download the checklist.

Website vs. Business Asset

A website is a page with a URL.

A business asset is a URL that earns you money.

If you want a website that attracts customers and earns you money, you can expect to pay between $2500 to $5000 to have a small business website built for you. The final price will be determined by any additional programs you may need to purchase.

Below are examples of four business assets: for a coach, a consultant, a retail business, and a health care practitioner. All websites were created in WordPress.

Website for a Coach and Author

Short video walk: Before & After

Julia Donnelly PMP is a career project manager for large corporations. She is also an author and a Passion Test® Facilitator.

Julia asked me to create a website that she could update and maintain herself.

She also wanted to begin launching a new program.

Many skilled launch pros say, ‘You don’t even know you need a WordPress website until you do a launch.’ It’s true! And that’s because you will need additional 3rd party programs that integrate with WordPress.

What was included in Galaxy Group Coaching WordPress website

1. Domain name DNS redirect
2. WordPress install
3. Theme selection
4. Theme customization
5. Headline copywriting
6. Image search edit, optimize and placement
7. Logo customization
8. Populate website with text, images, and video
9. MailChimp integration
10. MailChimp Landing Page creation
11. Opt-in button with link to free offer
12. Free Offer design
13. Social media icons added to navigation menu
14. Amazon link setup
15. Blog setup
16. Contact form
17. Google Analytics setup
18. SEO
19. One-on-one training

Website for a Management Consulting Firm

Ray Associates is a long established management consulting firm that specializes in executive search for public sector clients.

Their old website was hand coded in HTML. The young and savvy developer who built their original site died in a tragic accident. They were stuck. No one on staff could update their website.

A website maintenance tech suggested WordPress. Katherine and Jim Ray loved the idea of simplifying their website so that staff members could easily access, update, and maintain their site.

What was included in Ray Associates WordPress website

1. WordPress install
2. SSL Certificate Install
3. Theme selection
4. Theme customization
5. Logo customization
6. Headline copywriting
7. Image search edit, optimize and placement
8. Populate website with text, images, and video
9. Video editing and placement on Home page
10. Contact form
11. Survey forms setup (access for invited respondents only)
12. SEO
13. One-on-one training

Website for a Brick & Mortar

Herlihy’s website is more than five years ago, but the site structure still works because it was designed with change in mind. Four times a year, the previous season’s fashions are replaced with a new merchandise.

Retail has been hit hard due to the COVID lockdowns, and Herlihy’s Women’s Clothing was no exception.

Forced closures and limited business hours meant that the site had to be updated more frequently, but that was never a problem. Hours of operation could be quickly and easily changed which saved the owner time and money.

What was included in Herlihy’s Clothing WordPress website

1. Website host change
2. Domain name DNS change
3. WordPress install
4. SSL Certificate Install
5. Theme selection
6. Theme customization
7. Logo design
8. Seasonal header banner and home page updates
9. Headline copywriting
10. Image optimization and placement
11. Populate website with text and images
12. SEO
13. One-on-one training

From Overwhelm to Easy

Overwhelm Warrior is a small business with a big business mindset. Physical products, digital products, online and in-person classes, services, and monthly memberships are all sold through the website. WordPress can easily handle e-commerce, plus the site’s video blog.

Elsie Kerns worked with a branding expert who recommended a website redesign and name change. That meant starting from scratch without losing 20 years of good will and list building from the website, WellnessWithElsie.

What was included in Overwhelm Warrior WordPress website

1. Domain name change
2. DNS change
3. WordPress install
4. SSL Certificate Install
5. Theme selection
6. Theme customization: fonts and colors
7. Headline copywriting
8. Image search edit, optimize and placement
9. Logo customization
10. Create a video blog
11. Populate website with text, images, and videos
12. MailChimp integration
13. MailChimp Landing Page creation
14. Opt-in button with link to free offer
15. Social media icons in footer Navigation Menu
16. WooCommerce integration
17. PayPal integration
18. Google Analytics setup and integration
19. Google Search Console integration
20. SEO
21. One-on-one training

Need a New Website?

Please feel free to phone or email me at nancy (at) fieldsgraphicdesign (dot) com for a free 15-minute consultation to see if a WordPress website is right for your business.

And please download my free offer, Better Business Website Checklist. It’s the same one I use to help my clients attract their perfect customers and grow their business. Click here to download the checklist.