I’m so glad my client asked me “How do I use Google Analytics?” because after years of ignoring this program I’m now using the most powerful and important feature within Google Analytics — goals. If you haven’t set up goals, you’re not alone. Most businesses only read reports, thinking the value is in the numbers.
Google Analytics reports can tell you how many visitors came to your site over a period of time, but goals allow you to measure and make improvements based on what visitors did when they were on your site.
How Do You Know If Anyone Likes Your Free Stuff?
To determine if your free offer is truly irresistible begin by finding out if your prospects:
- actually downloaded your free offer after they signed up?
- It also be helpful to know if they came to your site from social media, or through an organic search, as well as
- what other pages they looked at, before signing up?
Then track your success by setting up a Destination Goal.