A woman I know told her children they were not allowed to eat sugary cereal because it was poisonous. One day she was in the grocery store and her young daughter saw another child pick up a box of sweetened cereal.
“Mommy! That child is going to be poisoned! Tell them to put it back!”
The Marketers’ Mantra
Know, like, trust. You’ve probably heard this triptych ad nauseam, but do you now how to make it happen?
A few weeks ago I attended a Strategic Attraction™ Certification Training retreat in Santa Fe, New Mexico (aka SACAT). It was there I had a big “ah-ha” about how to sell something in a way that finally felt authentic: Tell a true story.
Jan Stringer told lots of true stories. Some were fun. Others were serious. One was incredibly sad. Before long, my understanding of Jan’s Strategic Attraction marketing plan deepened, as did my level of ‘know, like and trust,’ for Jan. It was her wonderful stories that had the greatest impact on me — and sold her product. Her stories also made her unique.
What’s Your Story?
In today’s online world, a good story has never been more important for developing a trusting relationship. That’s why, over the next few weeks and months, I’ll be telling stories about the creative solutions I’ve used to help solve my clients’ image problems— because that’s what I do. I help my clients look more professional and eliminate their website shame so they, too, can attract their perfect customer.
Hope you can join me.