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Website Anatomy: Part 3–Navigation Menu

February 23, 2015 by Nancy Fields Leave a Comment

Yacht Sailing against sunset. Sailboat. Yachting. Sailing. Navigation

Depending upon your theme your main navigation menu can be found at the very top of your webpage, underneath the header banner, or in your header banner on the right. WordPress also allows you to put a navigation menu in your sidebar or footer using the custom menu widget.

How Many Pages Should You Put In Your Navigation Menu?

As few as possible. You want few distractions and few choices because a confused customer will not buy.

If you’re just starting out and need to get a site up in a weekend, all that you’ll need is:

  1. A Home Page: answer these questions — who you are, what you sell, why you sell it
  2. An About Page: the most read and visited page of any website
  3. A Contact Page

When To Add a Blog Page?

As soon as possible. 

If you want to be found by the search engines, add a blog page. Why? Search engine robots are always looking for new. Aim for 2,000 new words per month, which equals to one medium sized blog post a week. If search engine robots don’t find “new,” they get bored and push you further down the search engine food chain until you’re invisible.

Thus, a Blog Page is the perfect solution for the robots who scan for “new,” as well as humans who are curious. Let’s face it. People like to know what you’re passionate about, and like to do business with people they know, like and trust.

When To Add a Services or Products Page?

When you have something to sell.

If you have one, or just a few products or services, add a PayPal button.

Your product can also be sold on Amazon which only requires a link to your product page on Amazon.

If you have a few products, or begin to have lots of demand for your products or services, there are shopping cart programs that integrate well with WordPress, such as 1ShoppingCart, InfusionSoft or WooCommerce.

How Many Pages Do You Need For a Business Website?

Five

  1. Home
  2. About
  3. Services / Products
  4. Blog
  5. Contact

Possibly 6

  1. Home
  2. About
  3. Testimonials
  4. Services / Products
  5. Blog
  6. Contact

Do You Need a  Testimonials Page?

Depending upon who you are trying to attract, your visitor may be happy with testimonials sprinkled throughout your site, in an image slider, or they may want to see them all together on a single page. There’s no right or wrong answer. Follow your intuition, and your industry to see what your perfect customer expects you to do.

Need help with your website?

 

Filed Under: business, WordPress

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