about page

How Many Pages Does Your Website Need?

Answer: Three plus the “Other Stuff”

website basics 3 pages creates a website 3 basic t-shirts hanging white, black, grey

You can create a website with 3 pages…

Home
About
Contact

…but you need the “other stuff” to have a 3-page website that works hard for you, and is more than a fancy online business card.

Your site may be only 3 pages, but if you want a website that helps build your business download my “Other Stuff” checklist.

Add A Free Offer

It doesn’t matter if your website has 3 or 30 pages, the main benefit of having a website is being able to grow your email list for free, and engage with your followers.

You’ll not only place a free offer on your home page, you’ll add it to your About page, too!

Home…But Not For Long

Be sure to have at least one button that clicks off your homepage onto your About or Contact page.

Google ranks your site after a site visitor clicks off one page and to another page on your website.

That’s a big reason why a one page website is not a good option.

About Them Page

Focus your About page text on how you can help your site visitor. Make it less about your accomplishments and accolades, unless is directly impacts our perfect customer.

Describe what you can do for them
Add a free offer that solves ONE problem quickly and easily
Let them know how to get in touch with you

Don’t Give Out Your Email Address

Do not add a link to your email address anywhere on your website. Use a contact form instead. Robots crawl the internet looking for names and email addresses to scrape off websites and sell them to spammers.

One of my customers insisted her email address be on every page of her website. Within a few months she was begging me to remove it because her email inbox was receiving over 1,000 emails per day from companies she didn’t know.

If You’re Active on Social Media

If you want people to join your Facebook community, find you on LinkedIn, or other social media platform, add you social media links on your home page, and all your pages.

Proven Tips for Creating A Winning About Us Page

by Nancy Fields Leave a Comment

When was the last time you updated your website ABOUT US page?

Your ABOUT page may not seem as important as your HOME page, which you’ve likely labored over for weeks, maybe months. Chances are, when it was time to write your ABOUT page you ran out of steam, or thought, “I’ll just put up a resume. It will be good enough… for now.”

Eye tracking studies, and analytics confirm that your ABOUT US / ABOUT ME / ABOUT page is one of the most important pages on your site. Most website visitors quickly scan your HOME page, but they read your ABOUT page from top to bottom.

If you’ve got eyeballs on your ABOUT page, doesn’t it make sense to meet your perfect customers where they are and not let another sale slip through your fingers?

Proven Tips for Create a Winning ABOUT Page

TIP #1

Pretend you’re writing a personal letter so you ‘speak’ to one person and sound conversational.

Tip #2

Let your perfect customers know how their lives will be better, easier or more enjoyable by using your products, or your service.

Let them know:
- What’s in it for them?
- What have you experienced that lets your perfect customer know you understand their problem?
Let your perfect customer be the hero.
- He or she is looking for someone to help them get to the next level. How can you guide them?
What makes you different?
- List your specific skills and why you do what you do.
Are you mission driven?
- If you are mission driven explain in one sentence what you’re hoping to achieve and how you want to change the world.
Give them a personal detail, or two, about your hobbies. This helps to create a connection with your perfect customer.
If you have testimonials, weave them into your copy because testimonials remove a reader’s objections to buying your product or service, better than anything else.
At the very bottom of your ABOUT page offer them a small free-b, in exchange for their first name and email address. If they’re interested in you, your product, or service you’ll want to keep in touch. An email newsletter is the best way to continue the conversation.
- Even though your perfect customer has read your entire ABOUT page, they’re still in the “I’m just looking phase.” A coupon, checklist, or resource list is ideal because most website visitors find these things valuable.

TIP #3

Try your best to sound natural, and don’t use ‘big’ words. Instead of sounding impressive, you’ll come across as snobbish — and who wants to open their wallet to that?

I can’t wait to read what you can do for me!

Your Highest Converting Web Page

by Nancy Fields Leave a Comment

Photo of plants growing from pots forming arrow isolated on white

It’s not your home page.
It’s not your products page or your sales order page.

Curious?

Your highest converting web page is the one page people actually read on your website– it’s your About Page.

We’re all naturally curious about each other. If we weren’t, People Magazine would not be the most dogeared publication in your doctor’s waiting room.

So, if people read your About Page, from top to bottom, doesn’t it makes sense to…

…tell them, what’s in it for them?

People need to see themselves in your About Page. They want to know, “What’s in it for me?”

Tell them a story and make a connection.

I’ll bet the last time you read someone else’s About Page, you didn’t remember where they went to school, or what company they worked for unless you, too, had an affiliation with that place.

Where to list your credentials

List your credentials and advanced degrees at the very bottom of your About Page unless your education or place of employment is important to attracting your perfect customer.

If it is, weave your credentials into your story — as long as you also say…

how it helped you solve your client’s biggest problems, or
how it helped your client reach their desired outcome.

Victoria’s shocking comment

“If I had read that crap I would never have hired you!” railed Victoria.

“But Victoria,” I countered, “the online marketing gurus say to make the About Page more personal.”

Victoria was not impressed. She is a recruiter, and a career / life coach. She helps people find jobs and coaches them how to interview so they can get the job of their dreams.

We were working on her About Page to put some of Victoria’s personality into it, but she was right — mine had too much “crap” in it, so I re-wrote it.

Be interesting, be engaging, and tell me a short story

Tell me why…

I should spend my valuable time and resources on you

Tell me how…

you solved your perfect client’s biggest problem, or
how it helped them reach their desired outcome

TIP: I need to see myself in your story. The perfect response is, “She (he) sounds just like me!”

Tell me what…

is in it for me and how my life will be better for having worked with you

That’s what your perfect customer wants to know, and that’s how to make your About Page your highest converting page on your website.

The Website You Want…Eventually-Part 2

by Nancy Fields 1 Comment

Missed the first punch? Check out number TWO:

Blog Page Designed to Capture Leads

Link containing title, date, author, and ability to leave a comment at the very top of each post
provocative images
great content
email opt-in form at the bottom of each post
share buttons for social media
comment form
products and/or offers in your sidebar that compliment your blog post
short bio with link to our About page

Engaging About Page

professionally photographed headshot
content that focuses on what your perfect customer can expect of you, so that you continue to build the business of your heart’s desire and attract only your perfect customers
sidebar with featured posts

Landing Page

Landing pages have no header, footer or sidebar so your visitor can focus on one thing, only. It’s your opportunity to sell, sell, sell your product or service plus ask people to take an action like:

sign up for your newsletter and/or free offer
buy your new book
buy a product

Landing pages:

give reasons why your perfect customer would want to sign up to be on your list, or buy your product,
outline the benefits of purchasing your product or service, and
have a call to action: sign up or buy

Contact form…

…that enables people to give you their name, email address, reason why they are contacting you, and any additional message.

Shop Page

If you want your website to make money while you sleep (e-book, MP3, e-course, products) you’ll need a page where people can purchase your product(s) online. Aim for:

a good quality product shot
juicy description
disclaimer, if any
your guarantee
price
one click button to complete their purchase which might even be a link to a site like Amazon

Your business was not built in a day, and no doubt it has changed since you first began. If you start by building a power house Home page, you’ll be surprise at how quickly the items on this blog post fall together.

Best wishes for your continued success.