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The Website You Want…Eventually-Part 2

February 4, 2015 by Nancy Fields 1 Comment

two caucasian men exercising thai boxing in silhouette studio

Missed the first punch? Check out number TWO:

Blog Page Designed to Capture Leads

  1. Link containing title, date, author, and ability to leave a comment at the very top of each post
  2. provocative images
  3. great content
  4. email opt-in form at the bottom of each post
  5. share buttons for social media
  6. comment form
  7. products and/or offers in your sidebar that compliment your blog post
  8. short bio with link to our About page

Engaging About Page

  1. professionally photographed headshot
  2. content that focuses on what your perfect customer can expect of you, so that you continue to build the business of your heart’s desire and attract only your perfect customers
  3. sidebar with featured posts

Landing Page

Landing pages have no header, footer or sidebar so your visitor can focus on one thing, only. It’s your opportunity to sell, sell, sell your product or service plus ask people to take an action like:

  1. sign up for your newsletter and/or free offer
  2. buy your new book
  3. buy a product

Landing pages:

  • give reasons why your perfect customer would want to sign up to be on your list, or buy your product,
  • outline the benefits of purchasing your product or service, and
  • have a call to action: sign up or buy

Contact form…

…that enables people to give you their name, email address, reason why they are contacting you, and any additional message.

Shop Page

If you want your website to make money while you sleep (e-book, MP3, e-course, products) you’ll need a page where people can purchase your product(s) online. Aim for:

  1. a good quality product shot
  2. juicy description
  3. disclaimer, if any
  4. your guarantee
  5. price
  6. one click button to complete their purchase which might even be a link to a site like Amazon

Your business was not built in a day, and no doubt it has changed since you first began. If you start by building a power house Home page, you’ll be surprise at how quickly the items on this blog post fall together.

Best wishes for your continued success.

Filed Under: Irresistible Free Offer, List Building, WordPress Tagged With: about page, blog page, landing page, shop page

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