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Proven Tips for Creating A Winning About Us Page

September 15, 2017 by Nancy Fields Leave a Comment

Proven Tips for Creating a Winning About Us Page two girls

When was the last time you updated your website ABOUT US page?

Your ABOUT page may not seem as important as your HOME page, which you’ve likely labored over for weeks, maybe months. Chances are, when it was time to write your ABOUT page you ran out of steam, or thought, “I’ll just put up a resume. It will be good enough… for now.”

Eye tracking studies, and analytics confirm that your ABOUT US / ABOUT ME / ABOUT page is one of the most important pages on your site. Most website visitors quickly scan your HOME page, but they read your ABOUT page from top to bottom.

If you’ve got eyeballs on your ABOUT page, doesn’t it make sense to meet your perfect customers where they are and not let another sale slip through your fingers?

Proven Tips for Create a Winning ABOUT Page

TIP #1

Pretend you’re writing a personal letter so you ‘speak’ to one person and sound conversational.

Tip #2

20170913-inverted-pyramid-about-page
Let your perfect customers know how their lives will be better, easier or more enjoyable by using your products, or your service.

  • Let them know:
    • What’s in it for them?
    • What have you experienced that lets your perfect customer know you understand their problem?
  • Let your perfect customer be the hero.
    • He or she is looking for someone to help them get to the next level. How can you guide them?
  • What makes you different?
    • List your specific skills and why you do what you do.
  • Are you mission driven?
    • If you are mission driven explain in one sentence what you’re hoping to achieve and how you want to change the world.
  • Give them a personal detail, or two, about your hobbies. This helps to create a connection with your perfect customer.
  • If you have testimonials, weave them into your copy because testimonials remove a reader’s objections to buying your product or service, better than anything else.
  • At the very bottom of your ABOUT page offer them a small free-b, in exchange for their first name and email address. If they’re interested in you, your product, or service you’ll want to keep in touch. An email newsletter is the best way to continue the conversation.
    • Even though your perfect customer has read your entire ABOUT page, they’re still in the “I’m just looking phase.” A coupon, checklist, or resource list is ideal because most website visitors find these things valuable.

TIP #3

Try your best to sound natural, and don’t use ‘big’ words. Instead of sounding impressive, you’ll come across as snobbish — and who wants to open their wallet to that?

I can’t wait to read what you can do for me!

Filed Under: business, WordPress Tagged With: about page, cheat sheet, checklist, copy writing, inverted pyramid, writing tips

Web Design Money Saving Checklist

January 16, 2014 by Nancy Fields Leave a Comment

Imagine finding just the right person to design your website. You may have tried to design your own website, or thought someone on your staff was up to the challenge — but they were not — it just wasn’t their “thing.” It doesn’t seem to be your “thing” either. No shame in that. The good news is you’re finally ready to take the leap, and financial commitment, to hire a pro to do it for you. Can’t you just feel the weight of the world being lifted off your shoulders?

Oh, there’s just one more decision you need to make. How much money do you want to save?

Your Money Saving Checklist

Time is money, so if you can have all these items ready to hand over to your web designer, you’ll save a bundle.

• List of best times for meetings and questions as website develops

• All website copy in a final, edited version in MS Word

• Headshot: 72 dpi 300 px width minimum

• Product images if you’re selling something

• Cover graphic for your IFO (Irresistible Free Offer) for list building

• Other images you would like to use on your site

• Your domain name registrar Username and Password (your website name)

• A contract with a web host plus c-Panel Username and Password

There are copy writers, virtual assistants, lots of stock photo companies, as well as your web designer who can help you pull all these things together. It all comes down to how much money you want to save.

Best wishes for attaining a site you truly desire.

 

Filed Under: business, Design, WordPress Tagged With: checklist, copy writing, domain name

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