Last week one of my BAD challenge colleagues wrote a blog post on distilling a marketing message into one word using this phrase, I _______, therefore I am. It seemed like a simple answer: I design, … [Read more...]
SEO Part 2: Why Good Copy Writing Will Give You Better Search Results
The more I learn about SEO (search engine optimization), the more I understand that I've been thinking about it backward. In world of search, people will learn about a product or service in this … [Read more...]
SEO Part 1: Why SEO matters to your business website
SEO (Search Engine Optimization) helps you talk to the people who already know they want your product or service. It’s called Pull Marketing. The opposite of Pull Marketing is Push Marketing, which … [Read more...]